Hercules vs DealMachine
The short answer
DealMachine is built around driving for dollars, lead lists and direct mail, priced per user. Hercules is US property data with owners, mortgages, equity and distress nationwide, plus every NYC lot and foreclosure case in depth, owner contacts and a CRM.
Feature by feature
| Feature | Hercules | DealMachine |
|---|---|---|
| NYC property data | ||
| Every NYC tax lot, all property types | Yes | Partly |
| Condo units listed under their buildings | Yes | Not shown on their public pages |
| Deeds, mortgages and sales history | Yes | Not shown on their public pages |
| Tax, assessments and market value | Yes | Not shown on their public pages |
| Permits, violations, zoning and air rights | Yes | Not shown on their public pages |
| Construction pipeline and permit filters (Elite) | Yes | Not shown on their public pages |
| US property records nationwide, with equity and distress filters | Yes | Yes |
| Owners, contacts and investors | ||
| Owner of record, officers and managing agents | Yes | Yes |
| Real owners behind LLCs (Platinum) | Yes | Not shown on their public pages |
| Owner phone numbers and emails, with do-not-call flags | Yes | Yes |
| Search owners by name and see every building they hold (Platinum) | Yes | Not shown on their public pages |
| Investors actively buying in any ZIP code, city or county | Yes | Not shown on their public pages |
| Hard-money lenders, funds and cash buyers, with contacts | Yes | Not shown on their public pages |
| Pre-foreclosures | ||
| Every open NYC foreclosure case (Elite and up) | Yes | Partly |
| Case stage, amount owed and equity (Pre-foreclosure Intelligence) | Yes | Not shown on their public pages |
| Lender, servicer and the original mortgage | Yes | Not shown on their public pages |
| The owner's other properties in distress | Yes | Not shown on their public pages |
| A priority score for which cases to call first | Yes | Not shown on their public pages |
| Every case updated daily | Yes | Not shown on their public pages |
| CRM and workflow | ||
| Deal pipeline | Yes | Not shown on their public pages |
| Contacts and companies linked to properties | Yes | Not shown on their public pages |
| Tasks, notes and an activity timeline | Yes | Not shown on their public pages |
| Saved lists with bulk actions | Yes | Not shown on their public pages |
| Gmail, Outlook and calendar sync | Yes | Not shown on their public pages |
| Slack alerts | Yes | Not shown on their public pages |
| AI agents that research owners and update records | Yes | Not shown on their public pages |
| AI chat over your properties and deals | Yes | Not shown on their public pages |
| Access and pricing | ||
| Works inside ChatGPT and Claude (MCP) | Yes | Not shown on their public pages |
| Self-serve monthly plan | Yes | Yes |
| Single report without a plan | Yes | Not shown on their public pages |
✓ yes · ◐ partly or in some markets · ✗ no · — not shown on their public pages. Check DealMachine's site before you buy.
Plans and prices
| Hercules | DealMachine | |
|---|---|---|
| What it is | US property data nationwide, every NYC lot and foreclosure case in depth, owner contacts and a CRM | Driving for dollars, lead lists and direct mail |
| Price | Pro $59.99, Elite $79.99, Platinum $169.99 a month | Basic $99 and Pro $149 per user a month; Scale $599 a month per package |
| NYC pre-foreclosures | Every open NYC case on Elite and up; the Pre-foreclosure Intelligence add-on ($419.99/month) adds the stage, amount owed, equity and the documents | Pre-foreclosure lead lists nationwide |
| Owner contacts | Owner phones and emails with do-not-call flags; owners behind LLCs on Platinum | Contact lookups use data credits |
Competitor prices as listed on DealMachine's own pricing page. Prices change; check their site before you buy.
Choose Hercules if
- You research owners, mortgages and equity across the US, and NYC buildings owned through LLCs.
- You work pre-foreclosures and need each case's stage and amount owed.
- You want a CRM and AI agents with the data, not a separate tool.
Choose DealMachine if
- You find deals by driving neighborhoods and mailing owners.
- Direct mail is the core of your outreach.
Questions
- Is DealMachine good for New York City?
- Driving for dollars suits single-family markets. Much NYC property is held through LLCs, where finding the real owner matters more than spotting the house.
- Which is cheaper?
- Hercules Pro is $59.99 a month; DealMachine Basic is $99 per user a month, as listed on its own pricing post.
- Can I use both?
- Yes: DealMachine for driving and mail, Hercules for owner research, contacts and the CRM.